Frequently Asked Questions

Sacramento Web Site Search Engine Optimization

Below are some of the frequently asked questions regarding web site design and search engine marketing. This section will be updated frequently.

If you have a specific question please call (916) 821-2111 for immediate consultation.

Organic SEO" or "Natural SEO"

Organic SEO placement in search engine results (SERPs) means that the site naturally displays well in search results. With no need for paid inclusions, PPC advertising, or sneaky tricks often employed by black hat SEO practitioners to try and fool Google.

A site that has good organic placement is likely to be more stable in its long term search engine positions, with less likelihood of position changes due to new algorithms

Ethical SEO: White Hat SEO Vs Black Hat SEO

Ethical search engine optimization, in short: is to follow guidelines and accepted standards to search engine optimize a web site. Which means we don't use any tricks or cheats that are sometime employed by "Black hat" practitioners. The end result of Ethical or "White Hat SEO" is often stronger positioning that is much longer lasting, and can withstand frequent changes made to algorithms.

Black Hat Optimization on the other hand, uses optimization strategies that can sometimes result in faster results, but most often are not long lived. Some Black Hat strategies can result in being penalized, or even permanently banned by some major search engines and directories.

Black hat optimization often employ "Tricks" such as hiding white text on white background, spamming keyword tags with hundreds of keywords, or cloaking, these black hat methods may appear to be a good thing, and in the past did fool the Search engine's.

Today, the Search Engines look for these cheats and penalize your site for their use.

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