Pay-Per-Click Advertising Management

Sacramento Web Site Promotion | Sacramento Web Site Marketing

What is pay per click Advertising?

Search engines and services, such as Google, Bing or Yahoo, provide listings on a per-bid basis. This is in addition to their 'natural' search results, which are still powered by a combination of keywords found on your site, link popularity and other requirements.

These ads are sold in an auction. You bid what you want to pay for a click on the ad. Bid the most and you have a chance of ranking number 1 in the sponsored results (there's also something called the quality score that can impact your ranking).

If someone clicks on your PPC listing, they arrive at your web site. And you are charged the amount you bid. So, if you bid $0.15 per click on 'Sacramento DUI Lawyer', and that's the highest bid, you'll probably show up first in line. If 100 people click on your PPC listing, then the search engine or PPC service will charge you $15.00.

Pay per click advertising can generate traffic right away. It's simple: Spend enough, get top placement, and potential customers will see you first. If people are searching for the key phrases on which you bid and you've placed a well-written ad, you will get clicks the moment the ad is activated.

So PPC advertising is fast: With some systems, such as Google Adwords, you can generate targeted traffic within a few minutes of opening an account.

PPC advertising is also nimble: Where natural search engine marketing or other forms of advertising can lag weeks or months behind changing audience behavior, you can adjust most pay per click campaigns in hours or days. That provides unmatched ability to adjust to market conditions.

Natural search engine optimization is a PR-based, long-term attempt to grow your brand and image. Pay per click advertising, however, should be handled like any other form of paid advertising: Gingerly, and with a clear, quantifiable short- or medium-term goal in mind. In other words, concentrate on conversions, not clicks.

Our PPC Management Approach

Our PPC advertising services are focused on sponsored advertising as offered by Google, Yahoo! Search Marketing, and BING. As part of each PPC advertisement management service program, we perform a great number of tasks. Specifically these tasks include:

• Keyword Research and Selection: Whether you have an existing pay per click internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.
• Reactive Development: We write custom and unique creative (titles and descriptions) to help maximize click thru and conversion rates.
• Landing Page Identification: We identify the best existing destination or recommend improvements to facilitate site level conversion.
• Implement Campaign Tracking: We will work with your staff to implement tracking codes to aid in tracking conversions.
• Advertisement Submission: We will upload and submit the keywords and associated creative for approval at PPC Accounts.
• PPC Account Settings: We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.
• PPC Bid Management: We provide PPC bid management tasks including bid gap monitoring, bid price changes and bid position maintenance.
• PPC Monthly Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends.
• Campaign Improvements: We will suggest and implement PPC campaign improvement, including changes to Title/Description copy, keyword list modifications, and bid adjustments.
• Creative Testing: We will perform periodic testing of new creative (Titles and Descriptions).
• SEO Ranking Report: We will provide a monthly review and analysis of an SEO Ranking Report to determine where site is ranked organically for keywords used in PPC Accounts.
• Cost: PPC ad cost is billed dollar for dollar to your credit card.

If you want to get the most out of your online marketing budget, you come to the right place. We focus on turning that paid traffic into qualified leads which turn into sales. Ready to get started? Call us at (916) 821-2111 free consultation and analysis.

Call (916) 821-2111 for a price quote, or fill out our REQUEST A PROPOSAL form

(916) 821-2111