Sponsored Ads or Pay-Per-Click Advertising (PPC)

With Pay-Per-Click (PPC), you bid on a particular keyword or keyword phrase that is then written into the body of your ad. When a user clicks on your ad you are charged your bid price up to the amount you specify for your daily budget. Once your budget limit is reached, your ad is then taken out of rotation until the next day. PPC campaigns can include one or many keyword-based ads. Our PPC advertising services are focused on Sponsored or Content Match Advertising as offered by Google, Yahoo! Search Marketing, MSN and others. As part of each PPC advertisement management service program, we perform a great number of tasks. Specifically these tasks include:

• Keyword Research and Selection: Whether you have an existing pay per click internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.
• Creative Development: We write custom and unique creative (titles and descriptions) to help maximize click thru and conversion rates.
• Landing Page Identification: We identify the best existing destination or recommend improvements to facilitate site level conversion.
• Implement Campaign Tracking: We will work with your staff to implement tracking codes to aid in tracking conversions.
• Advertisement Submission: We will upload and submit the keywords and associated creative for approval at PPC Accounts.
• PPC Account Settings: We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.
• PPC Bid Management: We provide PPC bid management tasks including bid gap monitoring, bid price changes and bid position maintenance.
• PPC Monthly Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends.
• Campaign Improvements: We will suggest and implement PPC campaign improvement, including changes to Title/Description copy, keyword list modifications, and bid adjustments.
• Creative Testing: We will perform periodic testing of new creative (Titles and Descriptions).
• SEO Ranking Report: We will provide a monthly review and analysis of an SEO Ranking Report to determine where site is ranked organically for keywords used in PPC Accounts.
• PPC ad cost is billed dollar for dollar to your credit card.

Contact us at (916) 821-2111 for free pay-per-click management consultation or click here for a free no obligation price quote.